Turning the Tide on Policy Lapse.
Introducing a predictive intelligence engine to protect policyholders, stabilize insurer revenue, and rebuild trust in the Indian life insurance sector.
Explore the ChallengeThe Persistency Crisis
The Indian life insurance sector faces a critical challenge: an unsustainable rate of policy lapses. This erodes public trust, destabilizes insurer profitability, and undermines the national goal of comprehensive financial security.
Policy Lapse Rate
Up to 50% of policies fail to reach maturity, breaking the promise of protection.
Annual Surrender Payouts
A staggering ₹1.98 lakh crore was paid out in 2023 due to surrenders and withdrawals.
Acquisition vs. Retention
It costs 7-9 times more to acquire a new customer than to retain an existing one.
Visualizing the Value Destruction
This chart illustrates the alarming reality: for every two policies sold, one is at risk of being abandoned, representing a massive loss of future premiums and a failure to secure a family's future.
Introducing SuperCent AI
SuperCent AI is not just another reminder system. It's a proactive, multi-agent predictive intelligence platform designed to identify, understand, and mitigate lapse risk before it materializes.
System Architecture
Data Collection
Analysis
Prediction
Intervention
Risk Assessment
Click on an agent above to see its function. Each component works in concert to create a holistic view of lapse risk.
Fueling the Predictions
The system's accuracy relies on synthesizing a wide spectrum of data, moving beyond static profiles to understand real-time behavior and context.
Demographics
Policy Attributes
Behavioral Data
Agent & Channel
Macroeconomic
The Business Case
SuperCent AI is not a cost center; it's a strategic investment with a clear, compelling, and quantifiable return on investment, driving both revenue growth and long-term competitive advantage.
Projected 3-Year Financial Impact
This conservative model, based on retaining a fraction of lapsing policies, shows a powerful and escalating return, with the system quickly becoming a significant profit driver.
Enhanced CLV
Trusted customers are 14x more likely to buy additional products, increasing their lifetime value.
Strengthened Brand Trust
Proactive, empathetic support transforms the customer relationship and creates powerful word-of-mouth advocacy.
Healthier Risk Pool
Retaining a balanced mix of policyholders prevents adverse selection and ensures long-term actuarial stability.
Enabling IRDAI's Vision 2047
SuperCent AI is not just a commercial tool; it's a critical enabler of the national mandate for 'Insurance for All by 2047', strengthening the entire insurance ecosystem.
Policyholders
Protects their financial safety net and builds trust through personalized, supportive engagement.
Insurers
Enhances financial stability by improving persistency, reducing revenue leakage, and enabling investment in growth.
Intermediaries
Empowers agents with data-driven insights to transform them into trusted, effective advisors.
Implementation Blueprint
We propose a disciplined, "crawl-walk-run" methodology to mitigate risks, demonstrate value early, and ensure a smooth transition to a fully scaled, enterprise-wide solution.
Phase 1: Foundation & Pilot
Months 1-4
Define objectives, build the team, prepare data, and launch a controlled pilot on a high-impact product line to prove the concept.
Phase 2: Refinement & Integration
Months 5-9
Analyze pilot outcomes, refine the ML model, and begin technical integration with core systems like CRM and marketing automation.
Phase 3: Scaled Deployment
Months 10-12+
Gradually roll out the solution across all product lines, conduct comprehensive user training, and establish continuous performance monitoring.
The 2-Minute Pitch
[0-20s] The Hook: "Good morning. Every year, the promise of financial security is broken for millions of Indian families. A staggering 50% of life insurance policies are abandoned before they mature. This isn't just a number; it's a ₹1.98 lakh crore problem, a crisis of trust that erodes profits and leaves families exposed."
[20-50s] The Solution: "We introduce SuperCent AI. Not another reminder system, but a predictive intelligence engine. By analyzing real-time data—from payment patterns to macro trends—it identifies customers at high risk of lapsing *before* they miss a payment."
[50-80s] How It Works & Vision Alignment: "When a risk is flagged, it triggers a personalized, empathetic intervention: a flexible payment offer, an educational email, or a prompt for a human connection. This proactive approach builds trust and directly supports IRDAI's 'Insurance for All by 2047' vision."
[80-105s] The Business Case: "The financial impact is immediate. Retaining a customer is 9 times cheaper than acquiring one. Global insurers using this approach have cut lapses by over 30%. Our model projects an annual revenue gain of over ₹3 Crore for a typical block of policies."
[105-120s] The Vision & Call to Action: "SuperCent AI is a commitment to every policyholder. It’s about ensuring the safety net of insurance never breaks. Let's work together to build a more secure, profitable, and trusted insurance future for India. Thank you."